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Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press) de Michael D. (Carnegie Mellon University) Smith,Rahul (Carnegie Mellon University) Telang

Descripción - Críticas [The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed. -The Wall Street Journal Reseña del editor How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. '[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.' -The Wall Street Journal 'Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.' -Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little 'moneyball.' The bottom line: follow the data. Biografía del autor Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon. Rahul Telang is Professor of Information Systems and Management at Carnegie Mellon University's Heinz College. He is Codirector (with Michael D. Smith) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.

Detalles del Libro

• Name: Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press)
  
• Autor: Michael D. (Carnegie Mellon University) Smith,Rahul (Carnegie Mellon University) Telang
  
• Categoria: Libros,Arte, cine y fotografía,Películas
  
• Tamaño del archivo: 10 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

Lee un libro Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press) de Michael D. (Carnegie Mellon University) Smith,Rahul (Carnegie Mellon University) Telang Libros Gratis en EPUB

Streaming, Sharing, Stealing / The MIT Press ~ Endorsements. Streaming, Sharing, Stealing is a must-read for anyone wanting to understand how technology is reshaping the entertainment industries.. Chris Anderson. CEO, 3D Robotics, author of The Long Tail. Smith and Telang have long been recognized as leading experts on the economics of the entertainment industry.

Big Data and the Future of Entertainment - The MIT Press ~ Last week we posted the first part of a Q & A with Mike Smith and Rahul Teland, coauthors of Streaming, Sharing, Stealing:Big Data and the Future of Entertainment. Here's part 2:

Streaming, Sharing, Stealing: Big Data and the Future of ~ Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press) - Kindle edition by Smith, Michael D., Telang, Rahul. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press).

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Streaming, Sharing, Stealing: Big Data and the Future of ~ How big data is transforming the creative industries, and how those industries can use lessons from Netflix, , and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street .

Streaming, Sharing, Stealing: Big Data and the Future of ~ Because it's from a university press, I must admit I expected Streaming, Sharing, Stealing to be a somewhat dull economic textbook - but in reality it is a great read and a cracking business book, giving the clearest explanation I've ever seen of what is happening to three arms of the entertainment business - book publishing, music and TV/film - in the face of the internet/digital revolution.

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